Crocs’ Digitalization: Website for Users
We believe that comfort is the key to happiness, and our legendary Crocs comfort makes the world a happier place, one pair of shoes at a time. We are in tireless pursuit of new comfort technologies, developing revolutionary materials that are lighter, softer, and more flexible than ever imagined. —— Crocs
Do you want to embrace digitalization and remain competitive in the national and international arenas? Undoubtedly, yes, and Crocs, an American company that positions itself as a comfortable shoe manufacturer, answered this question in the same manner. Keeping pace with society’s current demands is what companies strive to do daily to reach the target audience. The requirement for creating efficient websites for desktop and mobile devices was perceived as a pressing problem. A single look at these websites would demonstrate its commitment to digitalization and satisfy its consumers’ needs with relative simplicity and easiness. As a client, I will share some personal comments about Crocs Website in today’s blog!
Useful or Not?
Undeniably, website modes for desktop and mobile devices play a significant role in CTA. I admit that Crocs has self-explanatory navigation and easy operation since I can quickly find any information I want to know while scanning the page. Both of the reviewed websites definitely have a specific purpose. In particular, it primarily demonstrates the new collections with which I can get acquainted, bonuses offered to me, the list of shoes that I can buy at a lower price, and the whole list of products that the company manufactures and offers to the consumer. The easiness with which users can navigate through the websites directly points out that it is user-centered. Crocs is indeed user-centered as otherwise, it would not be able to reach the success that it currently enjoys. Each user has an opportunity to view the new items offered for children, men, and women separately. Overall, the website is appealing, informative, SEO-friendly, and user-friendly.
Innovativeness or Traditional Design: Brand and Esthetics
The design to which the potential consumers are exposed is not innovative, I think. At least, I believe that it is not unique and doesn’t include those elements that are exclusively creative. However, I think the company could have purposefully used such a tactic intending to provide easiness and simplicity to the clients. In some cases, the design, which might seem rather innovative for the management team, might be negatively perceived by the client because of the experienced difficulties in using the website. The Crocs design directly reflects the brand’s personality, characterized by fun, cheerful, and simple description, enhancing aesthetics. Viewing its website is like wearing its shoes — I feel comfortable.
Any Pleasure to Me?
I feel it is necessary to mention the pleasure that I, like many other users, get while using Crocs’ website on both desktop and mobile devices. I believe that the audience is directly captivated by the elaborately chosen set of bright colors that make users feel happy and satisfied. Such a technique assists in making it convenient and entertaining.
But as a marketer, my greatest pleasure is seeing its content and message! The company offers a fascinating campaign with the slogan “Peace, Love & Crocs,” which incorporates pandemic concerns. I appreciate their response to Covid-19 since they have provided 860,000 pairs of shoes to heroes in healthcare. Crocs plays a more responsible role in the world through its CSR strategies. Such practice makes me want to purchase one for healthcare because it’s my way to support those heroes.
The final remark that I’m willing to say is Crocs’s tagline: Come As You Are. The message that I received is being yourself and being comfortable. I can have both style and comfort no matter who I am, and having such experience is easy as long as wearing Crocs.
Don’t you want to buy a pair of Crocs?
